A web publisher asked if changing the anchor text of internal links can negatively affect a website. Can it hurt the rankings? That sounds perfect. So I would definitely go for that. So it kind of follows that anchor text that helps a user understand what they are clicking through to will also be useful to Google for understanding what that linked page is about. John Mueller does not state that updating anchor text will help a site rank better. In the old days, it was understood that the search engine would be influenced by the anchor text to rank the page according to that anchor text. Today, it takes more than just keywords in the anchor text to rank.
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Can Changing Internal Anchor Text Affect Rankings?
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